produce video content while social distancing

Tips To Produce Video Content While Social Distancing

May 10, 2022

As a video production company with over a decade of experience in the field, we have seen firsthand the immense impact Covid-19 has had on video content globally. We are constantly producing new forms of content for our clients that are powerful and appealing, while also cutting through all the sub-par content seen on the web these days.

Despite things seemingly coming back to normal in 2022, stay-at-home orders and maintaining social distance are still somewhat normal for a lot of people. With that said, you can still produce video content while social distancing. Producing engaging and socially responsible content can make all the difference in a business’s brand image and integrity.

With more and more businesses shooting video content, there are a few things to consider before getting started. This article will help you produce engaging videos in 2022 while social distancing. Regardless if you are a beginner or an advanced video production expert.

Video Content During The COVID19 Pandemic

covid video production planning and strategy

The impact COVID19 has had on businesses is measurable. As long as you approach your videos with empathy and understanding while focusing on the opportunity to provide value to those who will be watching them – you’ll be well on your way to success with video marketing.

Below we share some strategies to help you produce videos that will serve as a valuable resource for your audience while respecting social distancing guidelines.

Video Quality is Critical

Covid19 video production

With so much content being produced, it is more important than ever to ensure that your video quality is up to par. That means investing in the proper equipment, camera, lighting, and technology to give your videos the edge.

If you are working with a video production company, be sure that everyone is on the same page on what a high-quality video entails. This will prevent any confusion or frustration down the line.

Your Videos Must be Engaging

video should be engaging

Here are a few tips:

  • Invest in quality video editing software and make sure your videos are well-edited. 

Editing software does not have to be expensive. But having something that allows you to make clean cuts is important if you want your videos to look professional.

  • Engagement is key, now more than ever. With so much content available at our fingertips, it is important to produce videos that hold a viewer’s attention.

You do not want to overdo it, but you want to have a few visuals in your video to help convey information.

Pro Tip -animations/vfx can help give the eye a break from regular content.

  • Write compelling scripts that are interesting and informative.

Decide what you want to say before pressing the record button. You want to be concise and understandable.

  • Choose topics that are relevant to your target audience.

This should be easy if you know who your audience is. If you are making a video for people that want tips on grooming their dog, it would be counterintuitive to talk about house-training a cat.

Remember, you only have a few seconds to make a good impression. Make them count!

Keep It Short And Sweet

short videos work

Nobody wants to watch a long, drawn-out video if they do not have to. In today’s age of short attention spans, it is important to get your point across quickly and effectively. That is why the script is so important.

A good rule of thumb is content that’s around two minutes long, unless it is a tutorial or an in-depth explanation. Even then, try to keep it as concise as possible. If someone watches two minutes of your video and you have not addressed the topic, they will move on.

It is better to produce several short videos than one that is too long. That gives viewers the option to watch the parts that interest them most. It also allows you to focus on those smaller areas of the topic. And it gives them more information without seeming to dump it all.

Pro-tip – Repurpose existing content. A well-produced piece that underperformed could be re-edited into several shorter pieces of new video content.

Planning & Strategy is Key

video production during pandemic

Proper planning is essential to producing high-quality footage. That means taking the time to determine your goals, objectives, and who your target audience is. Who is the blog designed for? Who visits your websites most often?

Make sure you have a clear roadmap of who the video is for. Outline your ideal customer profile and speak to them in every video you make.

Here at Your Story Agency, we help develop a video strategy and produce video content for all stages of the customer journey. Whether your goal is to create emotionally compelling commercials or to increase engagement, develop trust, and deliver value to your audience – you will want to plan for it.

The best foundation for making successful videos includes a good strategy.

COVID19 Has Only Increased the Need for Video Production

Businesses worldwide have been compelled to rethink their communications needs and capabilities in response to the global pandemic. More people are working from home. With software like Google Hangouts, Microsoft Teams, and Zoom, the landscape of the workplace and the way we connect has changed.

Because of that change, there have been a lot more opportunities for videos to be consumed. A little more time gets spent on a website like YouTube instead of commuting to work. People spend their lunch break at home and watch something rather than go out to a restaurant.

It has caused a seismic shift in short-term priorities. The way people and organizations communicate will be changed forever. Some people worked from home over the pandemic and are going back to work now.

But a lot of employers have seen a burst in profit and team productivity when they no longer had to be in a physical office.

Creating Engaging Video Content While Social Distancing is Possible

With the right planning, your high-quality video projects will engage and provide value to your clients and help to build your brand. Keep these tips in mind to create content that is both informative and entertaining. At the same time, you will be following social distancing guidelines and doing your part.

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