Understanding why video production is important starts with looking at what problems it solves. While every industry is different, there are a few common goals most companies share.
When we ask business what their top priorities are, 9 out of 10 times the answer includes some form of the above.
By using the stages of video production as a framework you’ll be able to benefit from all video has to offer.
Some of the benefits of video production include:
Example: A wealth management company needed help communicating better in the early stages of building a relationships with their clients. Cold prospects quickly became warm without the need for 1 on 1 conversations via phone or in-person meetings.
Example: A local painting company asked us to create a video that would help them land more projects. We built them a virtual sales person that’s been working for them 24/7 ever since. Watch the video below or see the entire case study here.
Example: As a global publicly traded mining company, Fortuna Silver Mines needed an active and engaging presence across digital channels to reach its audience in the retail investor market. Watch the video below or see the entire case study here.
Example: A lifestyle company using frequency technology to increase the health benefits of water asked us to transform their sales deck into video format. Video is an incredible format to nail down your value proposition to potential investors. Watch the video below or see the entire case study here.
Example: Eteros Technologies came to us with innovative products wanting help improving their customers’ experience. We created a series of how-to videos around better use of the products, automating their sales and customer support.
Example: A local realtor approached us to take over his industry with video. Omnipresent consistent video content on social platforms for a number of years consistently placed him in the top 1% of realtors in his marketplace. Watch the video below or see the entire case study here.
Producing videos is an opportunity to differentiate your business with automation, sales/lead generation and communication. If you’re thinking about implementing video for your business, you might as well do it right. We’d love the opportunity to learn about your business and goals for the future.
Your Story Agency is results-driven video production company in Vancouver helping businesses around the world improve their marketing and communications with video.
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