Problem
As a local service based business, how do you differentiate yourself in such a competitive market with dozens of alternatives to choose from? This is the situation Hemlock Painting was in when they approached us. They clearly had a superior process, but we’re struggling to attract the higher end clientele and projects that they wanted to be working on.
Solution
We created a “Video Business Card”, which is our pillar piece of content for any business. The 6-part formula breaks down the fundamental drivers of a business, nurturing and qualifying prospects from the early stages of the buyers journey into the consideration or decision stage where the businesses sales team can take over. This is an evergreen asset, a 24/7 salesperson that is working day and night to handle objections and guide your perfect customers toward a sale.
Outcome
An increase of 80% in their website conversion rate and double the average job size revenue after the video was implemented. The Video Business Card for Hemlock was embedded on the home page of their new website which increased the time visitors were spending on the page, giving the offer and strategically placed call to actions time to sink in. The subconcious trust and credibility that is built in this 2-minutes not only attracts the higher end clientele Hemlock was looking for, but provides the visitor with everything they need to know to fill out a quote.
This video has made a huge difference attracting higher end clientele to our business. We’re just noticing more calls that wouldn’t call us before, point grey surgeons etc. Our average job size has almost doubled since investing in this project with Your Story Agency.
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