As a entirely new division of their existing business, Franklin was looking for a quick and effective way to bring this revolutionary new product to market. With no online presence whatsoever they were looking for an agency that could help them reach their target audience.
Cold audiences on Facebook weren’t just going to jump in and purchase multi six figure installs of Franklins growing enclosure system. We used an extremely powerful and not so well known Facebook video ad strategy to nurture and qualify Franklins perfect audience.
7-figures in generated revenue from a business that had zero online presence and little to no leads whatsoever. Attached below you’ll find screenshots that showcase the power of this ad strategy for producing organic social shares, comments, and likes – boosting credibility and nurturing and qualifying Franklin’s perfect customers in the cannabis cultivation and indoor growing industry.
Video #1 in this ad strategy establishes authority bias and social proof to cold audiences on Facebook offering something of very broad value with no call to actions whatsoever.
Video #2 is only shown to a select percentage of people who viewed the first video. This is taking cold traffic and pre-qualifiying leads by sending them through a set sequence of objection handling.
Video #3 begins to manage the beliefs of potential buyers, peppering in some different categories within the industry that this product caters too. Begins to establish more value and curiosity in potential buyers.
Video #4 in this sequence follows the footsteps of Video #3 but has more of a firm call to action encouraging people to reach out and fill out a quote form – where Franklin’s sales team takes over.
We wouldn’t be where we are today if they weren’t involved in our business. I know that our company has benefited tremendously by having a good working relationship with Your Story Agency. We have become a beautiful working family of like minded entrepreneurs.
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