Problem
How do you create a luxury handbag using one of the worlds most hyper sustainable materials? Divinius Fashion came to us with “The Eden Handbag Collection” (the worlds first transformational luxury italian apple leather bag) to produce a crowdfunding campaign for their upcoming product launch and connect with their target audience.
Solution
Taking the core differentiator with ‘The Eden Collection’ when compared to other bags on the market, we honed in on the trend in sustainable fashion. We tied together the positive choices we have the option to make in our everyday lives that help the sustainability and health of our planet with the decision to purchase our clothing from sustainable manufacturers and materials.
Outcome
A marketing and promotional video that highlighted the luxury feel and practicality of the collection, while appealing to a demographic that cares about sustainability. The video showcased the transformational features of the bag, and the collection was an addition to their existing product sweet in the fashion industry.
