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5 Ways to Boost Your Sales in the Consumer Goods Industry Using Story-Driven Video Marketing

December 31, 2022

Are you struggling to sell your products in the crowded and competitive consumer goods industry? If so, it might be time to consider using story-driven video marketing as a way to differentiate yourself and effectively communicate the value of your products to potential customers.

Video marketing is an increasingly popular and effective way to reach and engage with consumers, and using a story-driven approach can take your marketing efforts to the next level. Read until the end to get our proven framework for producing results-driven video.

Here are some reasons why story-driven video marketing is a powerful tool for selling your products in the consumer goods industry:

1. Stories are more engaging

According to a study by the Content Marketing Institute, 72% of respondents prefer story-driven video content to video with no storyline. This is because stories are naturally more interesting and engaging, and they have the power to emotionally connect with viewers.

Here at Your Story Agency, we take you through a process we’ve developed after years of producing hundreds of videos in different industries, a proprietary framework for results-driven video.

2. Story-driven video is more shareable

Vidyard found that video content with a clear and concise storyline is 50% more likely to be shared on social media than video with no storyline. This means that story-driven video has the potential to reach a larger audience and increase brand awareness.

3. Story-driven video is more likely to be watched to completion

The same study also found that viewers are more likely to watch a story-driven video to completion, with an average watch time of 90% compared to just 66% for video with no storyline. This makes it more likely that potential customers will see and understand the value of your products.

4. Stories can showcase the value of your products

Using video, you can clearly and concisely communicate the benefits and features of your products, helping potential customers understand why they should choose your products over competitors.

5. Story-driven video can build more trust and credibility

By telling the story of your business and how your products are made, you can build trust and credibility with potential customers and differentiate yourself from competitors.

Customers will feel an attachment to your brand for connecting with them and making them feel a certain way.

Our “Your Story Model” is a framework we developed based on hundreds of videos we produced across dozens of industries.

It takes the concept of “education-based marketing” popularized by the late Chet Holmes, who was one of the greatest teachers of marketing, sales, and business success in the world today, and expands upon it to create an idea that can find itself in every single piece of content you produce.

We’d be happy to dive into this concept more in detail on a discovery call.


Overall, using story-driven video marketing can be a powerful tool for selling your products in the consumer goods industry. By creating engaging, shareable content that clearly communicates the value of your products, you can effectively reach and persuade potential customers to make a purchase.

With over a decade of combined experience in the industry, we create videos that work as incredibly powerful tools for your business. During this time, we’ve had the privilege of working with hundreds of highly successful entrepreneurs, business leaders, and global corporations across Canada, as well as internationally.

Get in touch with us and request pricing for your project today!

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